________ matches services, products, and advertising content with individuals and their preferences
Fill in the blank(s) with correct word
Personalization
Business
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Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?
A) testimonial B) lifestyle C) comparative D) unique selling proposition E) slice of life
Business
An example of customer space is _____
a. an inventory storeroom b. dressing facilities c. a product display d. a demonstration area
Business