Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities to express the product's effectiveness, what kind of execution format is being used?

A) testimonial
B) lifestyle
C) comparative
D) unique selling proposition
E) slice of life

Business

The factors that companies are not primarily concerned with when going global are

A. availability of workspace. B. availability of workers. C. cultural differences. D. economic conditions.

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Business

List the powers of a bankruptcy trustee

What will be an ideal response?

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Business