Which of the following is NOT an element of the marketing mix?
A) place
B) purchase
C) product
D) price
E) promotion
B
Business
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If a commercial is shown four times on a show reaching 20 percent of the target audience, calculate the GRP (gross rating point)
A) 80 GRP B) 5 GRP C) 40 GRP D) 24 GRP
Business
Unlike other service firms, professional services firms are not dependent upon the quality of the employees
Indicate whether the statement is true or false
Business