Identify and briefly explain the four stages of crisis communication planning
What will be an ideal response?
Stage 1: Risk assessment – all phases of an organization must be analyzed for
potential crises; Stage 2: Communication plan development – time frame, internal and external
messaging, delivery system, and tracking and managing all devised with input from a variety of
relevant personnel; Stage 3: Responders – to address first, clearly, and frequently; Stage 4:
Recovery – after the crisis has been addressed, when credibility and trust are reestablished
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The plain style consists of
a) slang terms and speaking in a regional dialect b) objective and neutral sounding words c) simply structured sentences and familiarwords d) none of the above
. Journalists use ________ to make requests for information or assistance concerning stories they are covering, and PR practitioners and others can respond accordingly
a. blogs b. press releases c. PR databases d. All of the choices