A unique characteristic of retailing is _____
a. the high effect of the business cycle on sales
b. high foreign competition
c. low average sales
d. saturation of retail facilities
c
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Nurudeen et al.'s (2015) research indicated that surgeons who underwent a 360-degree feedback process:
A) disliked the process and refused to participate in any additional 360-degree feedback sessions. B) believed the rating were inaccurate. C) failed to lead to any meaningful changes in a surgeon's practice. D) by a good majority (80%) would be willing to participate in future 360-degree evaluations.
Marketing plans should be written because:
A) it provides a concrete history of the product's strategies. B) it is mandatory for a registered firm to have a written marketing plan. C) it considers the external environment alone to make decisions. D) written marketing plans can be distributed to all stakeholders.