Marketing plans should be written because:

A) it provides a concrete history of the product's strategies.
B) it is mandatory for a registered firm to have a written marketing plan.
C) it considers the external environment alone to make decisions.
D) written marketing plans can be distributed to all stakeholders.

A

Business

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Indicate whether the statement is true or false.

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Saul is taking a sample layout of a new print advertisement to a meeting with the client for approval. This layout is most likely in the ________ stage

A) thumbnail B) panel C) semicomps D) high-resolution film E) rough

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