A retired accountant decides to run for Congress and will be delivering speeches from manuscript. When composing his texts, it would be a good idea to

a. include pause points.
b. add display rules.
c. avoid delivery cues.
d. write in parallel style.

a

Communication & Mass Media

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A well-respected personality in her field of work goes on television and talks favorably about a corporate entity in her line of work. She does this without telling the audience that she is being paid by that corporate entity to do so

Which area of ethical concern when dealing with the media would come under question in this scenario? a) Transparency and disclosure issues b) Gifts to journalists c) Honesty and credibility d) Linking ads with news coverage

Communication & Mass Media

__________ describes the potential information-carrying capacity of a communication medium

a. Media augmentation approach b. Media richness theory c. Social presence theory d. Social network theory

Communication & Mass Media