A well-respected personality in her field of work goes on television and talks favorably about a corporate entity in her line of work. She does this without telling the audience that she is being paid by that corporate entity to do so
Which area of ethical concern when dealing with the media would come under question in this scenario?
a) Transparency and disclosure issues
b) Gifts to journalists
c) Honesty and credibility
d) Linking ads with news coverage
a
Communication & Mass Media
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When an advertiser of anti-itch spray sends its ads to someone searching Google for mosquitoes, the advertiser is engaged in __________
Fill in the blank with correct word
Communication & Mass Media
Which of the following is NOT one of the categories that General Electric considers when making decisions?
A) political B) technological C) philosophical D) environmental E) economic
Communication & Mass Media