In the audio equipment industry, Philips and Sony belong to the same ________
A) target group
B) strategic group
C) experimental group
D) control group
E) focus group
B
Business
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The least costly way of consumer-goods market testing is ________
A) simulated test marketing B) controlled test marketing C) a few test markets D) sales-wave research E) test marketing in 25 percent of the country
Business
How are the ethnocentric approach and the geocentric approach alike and different in regards to the marketing mix? Why do most international firms following a geocentric approach use a standard price policy?
What will be an ideal response?
Business