The least costly way of consumer-goods market testing is ________

A) simulated test marketing
B) controlled test marketing
C) a few test markets
D) sales-wave research
E) test marketing in 25 percent of the country

D

Business

You might also like to view...

Business reports often rely on numbers, and data graphics are the best tools for communicating these numbers

Indicate whether the statement is true or false.

View
Business

Recent amendments have expanded the FTC's powers

Indicate whether the statement is true or false.

View
Business