If a marketing researcher chooses to use word associations, the researcher is using ________

Demand in B2B markets is mostly ________ because what a firm sells is often just one of the many parts or materials that go into producing the consumer product

A) elastic B) static C) fixed D) inelastic E) fluctuating

The Sharpe's measure for Jane Smith's investment portfolio is 0.40, while the Sharpe's measure for the market is 0.30. This information suggests that Smith's portfolio

A) exhibits superior performance because its risk premium per unit of risk is above that of the market. B) exhibits poor performance because its risk premium per unit of risk is below that of the market. C) is inadequately diversified, and more securities should be added to the portfolio in order to bring it in line with the market. D) is overly diversified, and some securities should be sold to bring the portfolio in line with the market.