Which of the following BEST describes selling against the brand?

a. It helps manufacturers gain shelf visibility.
b. It has resulted in manufacturers slowly gaining control of distribution channels.
c. It has resulted in the sales declines of manufacturer brands.
d. It has been a losing battle for private-label brands.

Ans: c. It has resulted in the sales declines of manufacturer brands.

Business

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What will be an ideal response?

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Individuals change their behavior to conform to group norms because norms serve an important ________ and ________ function

A) Group; social B) Psychological; social C) Interactive; influential D) Physiological; belonging

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