Identify an important difference between strategic planning and marketing planning
What will be an ideal response?
Though the process is similar, marketing planning is much more focused on issues related to the marketing mix--the firm's product, its price, promotional approach, and distribution methods.
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A company received $5,000 for 100 one-year subscriptions on July 1. The journal entry to record this cash receipt would include a ________. The company uses a liability account for revenue received in advance
A) credit to Accounts Payable for $5,000 B) debit to Prepaid Expenses for $5,000 C) credit to Unearned Revenue for $5,000 D) debit to Note Payable for $5,000
The close of a report
A) requests a decision. B) reviews the reader benefits. C) spells out exactly what should happen next. D) summarizes the merits of your approach. E) restates your qualifications.