_____ refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response
a. Distributive communication
b. Perceptual communication
c. Promotion
d. Transmission
ANSWER: c
Promotion refers to communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. A promotional strategy is a plan for the optimal use of the elements of promotion.
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Which of the following would always be categorized as real property?
A. Peaches cultivated but not yet harvested B. Stock in a mutual water company C. Timber sold on contract but uncut D. Minerals extracted from the earth
Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________
A) the traditional marketing approach would be the best approach to follow B) the producers must consider themselves as a part of the value-chain process C) the producers should focus on niche markets D) all market segments are equally profitable E) target market strategies are no longer effective