Presentation aids help listeners to organize ideas

Equity theory argues that people are more interested in rewards and costs of a relationship than achieving fairness

Answer:

Which of the following is not true of television commercials?

a. National advertisers use television commercials to deliver their messages because of its low cost. b. Television advertising is most effective for companies whose products can be sold widely to consumers. c. Production costs for a single television commercial can cost as much as television program production. d. Television commercials are the most visible form of advertising.