Which of the following is not true of television commercials?
a. National advertisers use television commercials to deliver their messages because of its low cost.
b. Television advertising is most effective for companies whose products can be sold widely to consumers.
c. Production costs for a single television commercial can cost as much as television program production.
d. Television commercials are the most visible form of advertising.
ANSWER: a
You might also like to view...
Jeremy's speech included the following statement: "Abstinence is the only way to have safe sex because by not having sex you are safe." Which error in reasoning did Jeremy commit?
A. non sequitur B. post hoc reasoning C. circular argument D. ignoring the question
Discuss the pros and cons of some of the nontraditional interviewing approaches being used today.
What will be an ideal response?