Components of the master budget are the operating budget, the capital expenditures budget, and the financial budget

In one-to-one marketing, what is the next step after a marketer has identified customers and knows them in as much detail as possible?

A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate among these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program

Post-purchase behavior falls into either of two categories: further purchases or re-evaluation

Indicate whether the statement is true or false