In one-to-one marketing, what is the next step after a marketer has identified customers and knows them in as much detail as possible?
A) interact with the customers and find ways to improve cost efficiency
B) make efficiency of interactions with customers the priority
C) differentiate among these customers in terms of both their needs and their value to the company
D) customize some aspects of the products or services offered to each customer
E) implement a mass customization program
C
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OPEC can be considered as a "cartel" which is a group of separate companies that collectively:
A) sets prices, controls output, or takes other actions to maximize profits. B) dictates how other countries should use their products. C) produces more products in order to beat the competition. D) conducts activities that are considered illegal in the United States. E) works on forming a union against management of other companies.
Use Scenario 12.1 to answer the question. For what range of output would you prefer to buy?
A) 0 - 10,000 units per year B) 30,001 or more units per year C) 10,001 - 20,000 units per year D) 20,001 - 30,000 units per year