A standardized marketing mix involves ________
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets
B
You might also like to view...
A plant asset was purchased on January 1 for $40,000 with an estimated salvage value of $8,000 at the end of its useful life. The current year's Depreciation Expense is $4,000 calculated on the straight-line basis and the balance of the Accumulated Depreciation account at the end of the year is $20,000. The remaining useful life of the plant asset is
a. 10 years. b. 8 years. c. 5 years. d. 3 years.
A good rule of thumb is to set the qualifications and rewards at a level that will motivate the middle sixty percent of the sales force.
a. true b. false