Customers for whom the offerings of the current business do not fit their needs are called ________

In Booms and Bitner's 7 Ps of the marketing mix, physical evidence refers to which of the following?

A) the product image B) packaging and design C) the environment in which the service is delivered D) the way in which the customer uses the product or service E) the way the service is delivered

The ability to relate the demand for an item shown on an MRP record back to the particular parent

causing the demand is called: A) relating. B) where-used. C) pegging. D) any one of the above E) none of the above