The value creation activities of a firm are categorized as:
A. primary activities and support activities.
B. strategic activities and functional activities.
C. ancillary functions and tertiary functions.
D. primary activities and core activities.
E. goal-oriented activities and organizational activities.
A
Business
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A key objective that marketing managers need to attain to effectively position brands, products and/or services is:
A. Build the message around product and/or service features and attributes B. Support the product and/or service and its delivery to the marketplace C. Understand the customers to be targeted D. Deliver a positive purchase experience E. All of the above
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Investment risk is speculative risk rather than pure risk
a. True b. False Indicate whether the statement is true or false
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