A key objective that marketing managers need to attain to effectively position brands, products and/or services is:
A. Build the message around product and/or service features and attributes
B. Support the product and/or service and its delivery to the marketplace
C. Understand the customers to be targeted
D. Deliver a positive purchase experience
E. All of the above
Ans: C. Understand the customers to be targeted
You might also like to view...
Before responding to a customer complaint, what should first be considered?
A) How upset the customer is B) How often that particular customer complains C) How easy it is to rectify the issue D) Relationship with the customer E) Company policy for handling customer complaints
Firms that require funds from external sources can obtain them ________
A) through financial institutions B) from central bank directly C) through forex market D) by issuing T-bills