In a speech on popular music, you might give Dizzy Gillespie and Hoagy Carmichael as examples, or you might discuss Lady Gaga and Jay-Z instead. What demographic element of the audience would help you make this decision?

Public relations firms use online databases for all of the following purposes EXCEPT

A) to research facts to support a proposed project. B) to keep up-to-date with news about clients. C) to track an organization's media campaigns. D) to confirm proper news release format. E) to keep management apprised of current business trends.

Who is one of the best subjects to use during a humorous speech?

a. your boss b. yourself c. the person who introduced you d. the audience