Public relations firms use online databases for all of the following purposes EXCEPT
A) to research facts to support a proposed project.
B) to keep up-to-date with news about clients.
C) to track an organization's media campaigns.
D) to confirm proper news release format.
E) to keep management apprised of current business trends.
Answer: D
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Fern wants to work with a group of experts to find the best solution for a quality assurance problem with her company’s new product. However, the experts she wants to work with are all geographically distant from one another. In this circumstance, Fern should employ the
A) nominal group technique. B) quality circle method. C) Delphi Method. D) decision by consensus technique.
Devin will soon be giving a speech in front of his local homeowner's association board requesting permission to cut down some trees on his property to improve his view of the nearby lake. How might knowing the psychological characteristics of the board members help him to craft his speech?
A. If he knows the board is anti-social, he could focus on making his case quickly and directly. B. If he knows the board is pro-social, he could emphasize how removing the trees would also improve the view for some of the board members themselves. C. If he knows the board is politically conservative, he could quote conservative politicians in support of his position. D. If he knows the board is collectivist in orientation, he could stress the benefits to the entire community of removing the trees.