________ refers to feelings that tend to be less intense than emotions and that lack a contextual stimulus
A) Affect
B) Cognition
C) Mood
D) Thought
E) Reaction
C
Explanation: C) Moods are feelings that tend to be less intense than emotions and that lack a contextual stimulus. Moods are not usually directed at a person or an event. But emotions can turn into moods when one loses focus on the event or object that started the feeling.
You might also like to view...
Which of the following is not characteristic of direct marketing?
A) A marketer relinquishes control of product when it is turned over to channel intermediaries. B) Advertising serves to generate an immediate inquiry or purchase. C) Repetition is used in individual advertisements. D) The customer perceives high risk. E) Direct response advertising is used.
Which of the following statements related to e-mail is incorrect?
a. Messages should be responded to within 48 hours. b. Messages should be kept to two screens. c. An inside address is not used. d. Devising an electronic signature is recommended.