Which of the following is not characteristic of direct marketing?
A) A marketer relinquishes control of product when it is turned over to channel intermediaries.
B) Advertising serves to generate an immediate inquiry or purchase.
C) Repetition is used in individual advertisements.
D) The customer perceives high risk.
E) Direct response advertising is used.
A
Business
You might also like to view...
The theory of corporate citizenship contends that corporations owe a duty to promote the same social goals as individual members of society
Indicate whether the statement is true or false
Business
Refer to Instruction 15.1. If the U.S. has no bilateral trade agreement with the host country, what is the total amount of income taxes Green Valley Exporters will pay?
A) $25,000 B) $35,000 C) $51,250 D) $60,000
Business