In the context of the levels of planning, typical strategic goals involve
A. updating the equipment used.
B. increasing market share.
C. estimating advertising expenditures.
D. complying with civil rights laws.
E. utilizing human resources.
Ans: B. increasing market share.
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Which of the following is not permitted under IFRS?
a) reporting of any type of inventory at net realizable value b) lower-of-cost-or-market valuation c) reversals of lower-of-cost-or-market write-downs d) the use of the LIFO cost flow assumption
Which statement concerning customer satisfaction is not correct?
a. According to the American Customer Satisfaction Index, fast-food firms rate lowest among retailers in customer satisfaction. b. Most shoppers complain when they are dissatisfied. c. "Very satisfied" shoppers are much more likely to remain loyal than "satisfied" shoppers. d. Customer expectations generally move upwards over time.