Which statement concerning customer satisfaction is not correct?
a. According to the American Customer Satisfaction Index, fast-food firms rate lowest among retailers in customer satisfaction.
b. Most shoppers complain when they are dissatisfied.
c. "Very satisfied" shoppers are much more likely to remain loyal than "satisfied" shoppers.
d. Customer expectations generally move upwards over time.
Answer: b. Most shoppers complain when they are dissatisfied.
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A company's master budget for October is to manufacture and sell 30,000 units, for a total sales revenue of $270,000, total variable costs of $180,000, and total fixed costs of $24,000. The company actually manufactured and sold 32,000 units, and generated $45,000 of operating income in October.
The flexible-budget operating income in October, to the nearest dollar, was:
Target costing starts with an ideal selling price based on customer value considerations and then aims at costs that will ensure that the price is met
Indicate whether the statement is true or false