The insights that help managers analyze an industry originate in a discipline called ________

All of the following may be special benefits of buyer agency except:

a. duty of reasonable care and skill b. access to more properties c. objective advice on property's d. help with the negotiation

Which of the following is the focus of pull marketing at the introduction stage of the product life

cycle? A) offering incentives to consumers for using the product B) showing how the organization's product is superior to others in the market C) cutting costs of promotion by eliminating pull marketing efforts D) educating consumers on the benefits of the new product