Which of the following is the focus of pull marketing at the introduction stage of the product life
cycle?
A) offering incentives to consumers for using the product
B) showing how the organization's product is superior to others in the market
C) cutting costs of promotion by eliminating pull marketing efforts
D) educating consumers on the benefits of the new product
D
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While we are using historic return to estimate a stock's beta, why can't we use historic data to forecast the expected return for the stock?
What will be an ideal response?
Economic value added is equal to ________
A) After-tax operating income - [Weighted-average cost of capital + (Total assets - Current liabilities)] B) Pre-tax operating income - [Weighted-average cost of capital + (Total assets - Current liabilities)] C) After-tax operating income - [Weighted-average cost of capital × (Total assets - Current liabilities)] D) Pre-tax operating income - [Weighted-average cost of capital × (Total assets - Current liabilities)]