If public relations is to be a part of the rational problem–solving process in organizations, then planning will be based upon which one of the following?
A. Intuition and artistic judgment D. Years of similar past experience
B. Best available evidence E. The client's perceptions of the problem
C. Data from PRSA case studies situation
B
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Which of the following statements is true of expenses?
A) Expenses increase equity, so an expense account's normal balance is a credit balance. B) Expenses decrease equity, so an expense account's normal balance is a credit balance. C) Expenses increase equity, so an expense account's normal balance is a debit balance. D) Expenses decrease equity, so an expense account's normal balance is a debit balance.
Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict
A) equilateral B) vertical C) multitiered D) communal E) horizontal