Which of the following, if true, strengthens the argument that he should adopt a market development strategy?
A) Brett wants to sell his pastries at a cheaper rate than that of branded products.
B) Market research shows that demand for Becky's products is increasing in the neighboring towns.
C) Becky's has a monopoly on bakeries in the entire district.
D) After years of selling desserts, Brett wants to start his own line of kitchenware.
E) Brett wants to cater to health conscious customers who are demanding sugar free pastries.
B
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Market segmentation identifies specific groups of consumers or businesses based on needs, attitudes, and interests
Indicate whether the statement is true or false
ABC Term Life Insurance Company uses an interesting marketing system—it has no agents. Instead, the company markets its coverages through television and radio ads, newspaper inserts, and the Internet
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