ABC Term Life Insurance Company uses an interesting marketing system—it has no agents. Instead, the company markets its coverages through television and radio ads, newspaper inserts, and the Internet
The type of marketing system that ABC Term Life Insurance Company uses is called the
A) mass merchandising system.
B) mixed marketing system.
C) direct response system.
D) worksite marketing system.
Answer: C
You might also like to view...
Fedex acquired TNT Express to compete in the European market at the price of $4.8 billion. The estimated premium was 20%. What was the market value of TNT Express at the time of acquisition?
A. $3.5 billion B. $2 billion C. $4 billion D. $4.2 billion
Sammy is a customer relationship analyst with a grocery store chain. He is using software to review sales figures after the stores instituted new customer-first policies
The system also weighs demographics from customer loyalty cards. What is helping Sammy determine the new policy's impact on sales? A) business intelligence system B) data mining system C) executive support system D) biometric system E) expert system