Sammy is a customer relationship analyst with a grocery store chain. He is using software to review sales figures after the stores instituted new customer-first policies
The system also weighs demographics from customer loyalty cards. What is helping Sammy determine the new policy's impact on sales?
A) business intelligence system
B) data mining system
C) executive support system
D) biometric system
E) expert system
Answer: A
Explanation: A) Business intelligence systems analyze a firm's data to uncover complex relationships. Sammy is using the system to see the impact of improved customer service practices on sales among specific demographic group data available from customer loyalty cards.
You might also like to view...
Forecasted net cash flows are the difference between forecasted cash inflows and forecasted cash outflows
Indicate whether the statement is true or false
When a person tells his or her manager what the manager wants to hear, which of the following barriers to effective interpersonal communication is the person using?
A) filtering B) selective perception C) feedback D) defensiveness