What are three ways a speaker can move the audience along a persuasive continuum?
What will be an ideal response?
Answer: The ideal answer should include:
1. Strengthen or weaken attitudes, beliefs, or values.
2. Change attitudes, beliefs, or values.
3. Motivate the audience to take action.
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A pharmaceutical company produced an advertisement in the form of a news report and hired a well-known news reporter to speak during it. However, at no point in the video did it identify itself as an advertisement and not an actual news report
Which regulatory body has the authority to conduct disciplinary proceedings against the company? a. Federal Communications Commission b. Food and Drug Administration c. Securities and Exchange Commission d. Federal Trade Commission
If not used carefully, animation can distract the reader
Indicate whether the statement is true or false