A pharmaceutical company produced an advertisement in the form of a news report and hired a well-known news reporter to speak during it. However, at no point in the video did it identify itself as an advertisement and not an actual news report
Which regulatory body has the authority to conduct disciplinary proceedings against the company?
a. Federal Communications Commission
b. Food and Drug Administration
c. Securities and Exchange Commission
d. Federal Trade Commission
A
Communication & Mass Media
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When your purpose is to help your listeners understand an idea, concept, or process, your objective is to __________
a. actuate b. entertain c. persuade d. inform
Communication & Mass Media
Must always be considered before ratings are interpreted to determine whether a certain gender/age group has been under-sampled or over sampled
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media