The primary use for media panels is to determine market potential by geographic region

Which of the following refers to the set of measures that help firms to quantify, compare, and interpret their marketing performance?

A) marketing diagnostics B) marketing information systems C) marketing simulation D) marketing intelligence E) marketing metrics

Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team

The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. A) test marketing B) portfolio analysis C) commercialization D) internal marketing E) business analysis