Which of the following refers to the set of measures that help firms to quantify, compare, and interpret their marketing performance?
A) marketing diagnostics
B) marketing information systems
C) marketing simulation
D) marketing intelligence
E) marketing metrics
E
Business
You might also like to view...
Market research is the project-specific, systematic gathering of data and is the activity that links the consumer, customer, and public to the marketer through information
Indicate whether the statement is true or false
Business
________ refers to the misuse of entrusted power for private gain
A) Corruption B) Counterfeiting C) Piracy D) Imitation
Business