The procedure called "principled negotiation" requires all participants in a conflict to agree upon ________ as a standard for choosing an option.

The first step in conducting a personality campaign is to

A) prepare a biography of the client. B) interview the client. C) plan a marketing strategy. D) research competitors. E) begin image repair.

The claim that businesses should pay attention to the desires of their potential customers to, "reuse content

legally and easily for mashups, fan sites . . .. and create their own interactive web applications," is based on the commonplace a. cost/benefit. b. differentiation. c. wisdom of crowds. d. sign.