The claim that businesses should pay attention to the desires of their potential customers to, "reuse content
legally and easily for mashups, fan sites . . .. and create their own interactive web applications," is based on
the commonplace
a. cost/benefit.
b. differentiation.
c. wisdom of crowds.
d. sign.
C
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Being aware of others' feelings, needs, interests, and backgrounds as you prepare a speech is
A) trying to appeal to all sides. B) being considerate. C) being overly sensitive. D) being audience-centered.
Rudy is giving a persuasive speech about preventive cancer screening. In her introduction, she decides to tell a hypothetical story about receiving a cancer diagnosis, and presents it as if it actually happened to her. Is this ethical?
A) Yes, because the overall goal of the speech is clear and responsible B) No, because she is violating an ethical principle that requires that speakers be honest C) No, because only factual stories should be used as introductory devices D) Yes, because it will have strong emotional appeal which will sway her audience