As a result of globalization, the number of U.S. manufacturing jobs has ________

Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?

A) the single marketing manager structure B) the independent brand manager structure C) the sales manager structure D) the product category manager structure E) the market manager structure

Unlike press kits of the past, modern press kits rely on the ________

A) multimedia opportunities offered by international trade shows B) ability of MPR professionals to generate viral marketing messages C) internet to develop blogs and podcasts for all types of organizations D) delivery speed and convenience of CDs, DVDs, and flash drives E) cable networks to convey information to niche markets and audiences