Which of the following is most useful when a firm offers a variety of products that serve the needs of a wide range of customers?
A) the single marketing manager structure
B) the independent brand manager structure
C) the sales manager structure
D) the product category manager structure
E) the market manager structure
E
Business
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The overall objective in the determination of a transfer price is to
a) minimize the cost to the purchasing division. b) minimize the return of the selling division. c) maximize the return of the selling division. d) maximize the return to the whole company.
Business
The efficient market hypothesis applies to
A) both the stock market and the foreign exchange market. B) the stock market but not the foreign exchange market. C) the foreign exchange market but not the stock market. D) neither the stock market nor the foreign exchange market.
Business