Discuss who Banco Azteca's customers are and some of the unique ways Banco Azteca goes about servicing them
What will be an ideal response?
Banco Azteca is a Mexican bank opened in 2002 that targets consumers with monthly incomes of $250–$1,300, working at jobs such as taxi drivers, factory hands, and teachers. Only one in twelve of these workers have a savings account. The bank is located inside more than 900 Elektra appliance stores, but also takes its loan service to people with its 3,000-strong motorcycle agents. Many of the appliances are bought on credit and loans may often use customers' previously purchased possessions as collateral.
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The influence of culture, thinking styles and moods can have the greatest impact on what step of the Communication Process Model?
A) Encoding the message B) Transmitting the message C) Decoding the message D) Responding to the message E) Providing feedback c
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A) global area design B) global functional design C) global matrix design D) global customer design