Which of the following is true for franchisees?
A) The franchisee is paid by the franchisor to be part of the franchise system.
B) The franchisee licenses a trade mark to the franchisor.
C) The franchisee must change its operations to suit those of the franchisor's.
D) The franchisee collects royalty payments from the franchisor.
E) The franchisee owns the trade or service mark.
C
Business
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List three variables that are used in segmenting business markets
What will be an ideal response?
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Which of the following is most common among the various elements of the marketing communications mix?
A) isolation B) evaluation C) interaction D) disconnection E) exacerbation
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