Which of the following is most common among the various elements of the marketing communications mix?

A contract signed by a person who was intoxicated at the time of the signature would be:

A. valid B. void C. voidable by the intoxicated party D. voidable by the other non-intoxicated party

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________

A) vertical marketing channel B) green supply chain C) multitiered marketing channel D) intermodal transportation system E) hybrid distribution system