When dealing with unexpected results:
A. the researcher should throw out the results and discontinue writing the research report.
B. the researcher should consider alternative explanations for findings.
C. the researcher should talk to others with expertise in their research topic and methodology for useful insight.
D. all of the above.
E. B and C only.
Answer: E
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The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________
A) marketing B) relationship management C) advertising D) human relations E) integrated marketing communications
What is another definition of “performance always precedes publicity”?
a. What you say is more important than what you do. b. What you do is more important than what you say. c. What you write is more important than what you hear. d. What you say is more important than what you write.