The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________

A) marketing
B) relationship management
C) advertising
D) human relations
E) integrated marketing communications

Answer: B

Communication & Mass Media

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When one researcher asked individuals to identify why their friendships with a friend of the

same sex ended, first on the list of reasons was A) new friends replacing old friends as circumstances changed. B) physical separation. C) people often just grow to dislike a characteristic of the friend's behavior or personality. D) one friend's dating activity or romantic relationships that interfered with the relationship.

Communication & Mass Media

In a(n) _____ study, researchers actively engage with participants through observation and interviewing

Fill in the blank(s) with correct word.

Communication & Mass Media