Which two of the following are the key elements of a company's business model?
A. target market
B. pricing strategy
C. profit formula
D. customer value proposition
Answer:
C. profit formula
D. customer value proposition
Business
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__________is a form of advertising designed to enhance a company's image rather than promote a particular product
Fill in the blanks with correct word.
Business
A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar costs $1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavour to foods even though it is used in the same way as Heinz vinegar. Prairie Herb vinegar is most likely using which type of policy?
a. price skimming b. bundling cost pricing c. penetration pricing d. status quo pricing
Business