__________is a form of advertising designed to enhance a company's image rather than promote a particular product
Fill in the blanks with correct word.
ANSWER: Institutional advertising
Institutional advertising is a form of advertising designed to enhance a company's image rather than promote a particular product. If the goal of the promotion plan is to improve the image of the company or the industry, institutional advertising may be used.
Business
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When developing a statement of the bad news in an indirect formatted message, what techniques can be used to present the bad news as kindly and clearly as possible?
What will be an ideal response?
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Buying bonds in anticipation of an expected decline in interest rates is a risky strategy
Indicate whether the statement is true or false.
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