Reality TV is a genre that appeals to:
a. only people at the lowest levels of media literacy.
b. people at the medium level at media literacy.
c. only people at the highest levels of media literacy.
d. people at all levels of media literacy.
d. people at all levels of media literacy.
Communication & Mass Media
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The technique of sampling the ideas of the audience before and after a campaign is used in the measuring of audience
a. attitude. b. awareness. c. action. d. evaluation.
Communication & Mass Media
Persuasion can be used to
A) change hostile opinions. B) neutralize hostile opinions. C) crystallize latent opinions. D) maintain favorable opinions. E) all of the above.
Communication & Mass Media